Key Benefits of Business Intelligence Tools

Key Benefits of Business Intelligence Tools

Today’s business intelligence (BI) software helps you achieve the goals you set for your business, as well as set new goals based on the data you collect. And, while BI platforms have been around for some time, the modern ones are much easier to use, offer multi-cloud support, analytics powered search, artificial intelligence capabilities and voice analytics.

Let’s take a look at some of the other benefits of modern Business Intelligence tools.

Fast and Accurate Reporting

Contemporary business intelligence tools provide accurate data for analysis, reporting, and planning so you can quickly grow your business and reduce various risks.

Better Informed Decisions

With business intelligence tools, you can dig more deeply into various aspects of data your business generates to gain what may have been otherwise overlooked insights.  Further, having more accurate analysis and reporting data enables you to set your goals and address your customer’s needs based upon factual information rather than hunches or “gut feelings”.

Faster Decision-Making

Business decisions can often take a while to make; particularly when you have to wait for the data you need to consider to emerge from a silo. Business intelligence software democratizes data, placing it at your fingertips to consider whenever the need arises. This advantage positions you to make faster decisions and implement them more expediently.

Learning Customer Behavior

Key to any success in the marketplace is knowing what your customers will need and/or want before they do. That way, you’ll already have it available when they come looking for it. This enables you to be of service without scrambling to meet demand. It also reduces the likelihood of being blindsided by sudden spikes in demand or changes in the marketplace. Simply put, today’s business intelligence tools give you the capability of analyzing their behaviors in order to predict their needs more accurately.

Improved Data Analysis

Using intelligence tools for your business affords you better analysis of your data. The artificial intelligence component highlights key trends, uncovers anomalies, isolates trends and segments data to provide actionable insights. As good as that is, modern business intelligence tools go even farther by acknowledging your preferences via a ‘thumbs-up’ and ‘thumbs-down’ feedback model. This delivers transparent calculations with every insight and generating personalized insights the more a user searches.

Improved Operational Efficiency

Running and maintaining a business is not as easy as many people think, but business intelligence tools can ease the workload. Their ability to measure and monitor your business’ performance and make forward-looking suggestions based upon data from past operations give you a decided leg up. Moreover, it provides a safer long-term investment by consolidating all data sources, whether on-premise or cloud, into a single analytics cache.

Provide Personalized Services

Personalized services are more valuable now than they have ever been. Customers prefer to be addressed by name instead of “Sir” or “Miss.” Most intelligence tools for business are user-friendly, which means you don’t have to be a rocket scientist to use them, and you can easily understand how to customize the software to your needs to ensure your customers receive personalized services. Even better, natural language processing enables the users within your organization to initiate searches by voice on both desktop and mobile-connected devices.

These key benefits of modern business intelligence tools all have one thing in common. They hold the potential to make your company better and more effective at what it does. This improves customer retention and profitability, while also reducing employee churn and making your workplace more inviting.

Marketing Tips to Attract New Clients to your Beauty Business

Marketing Tips to Attract New Clients to your Beauty Business

The beauty and cosmetic industry has been growing exponentially in the past half-decade. As of 2018, the global beauty and personal care industry was valued at billions of dollars, and this number has been growing exponentially in the past two years. Beauty brands and businesses are now facing a unique challenge, not just in the e-commerce industry, but with the evolution of consumer behavior in the wake of mobile devices and other technological advancements that characterize the 21st century.

The good news is that the digital world is taking the beauty industry to a more connected level. Today, it is easier than ever to connect with your target how old is globally through channels, platforms, and content. If you want to drive more sales, here have effective tips to help you attract and retain new clients to your beauty business.

Leverage the power of video marketing

Many studies have shown that video is increasingly becoming a popular trend for beauty brands and marketers. Using high-quality video editing tools like Spiel, you can successfully create highly engaging videos that resonate with your target audience.

According to professional digital marketers, a well-thought-out video marketing strategy can help beauty brands and businesses achieve their success goals. Online video is an excellent medium to attract more customers in the beauty and personal care industry. No matter the size of your business, you can still use videos to attract and retain clients.

Consumers need information, and this is your chance to use video to explicitly explain why your products are better than those of your competitors. In addition to promoting your products, it’s equally important to share actionable information and insights that address you are target consumers’ concerns and questions.

Build brand advocacy

One of the top ways to beauty brand advocacy is to create a community. Beauty and cosmetic companies can leverage the inner desire of the young generation to connect with brands, share their brand message with others, and become an integral part of the brand they resonate with. This is the main reason beauty brands must invest in creating communities of fans and their customers through social media and online forums.

It is critical that you find your beauty brand voice and focus on delivering your brand promise. Inspire your current clients to share their feedback, beauty tips, and inspirations within the community of created. You can also share special promotions and collaborate with other beauty experts to help consumers solve dear beauty-related challenges.

Keep in mind that your primary goal is to attract clients and strengthen their connection to your brand by creating lasting relationships. When done correctly, building brand advocacy can help your beauty business attract new clients and retain them.

The power of effective content marketing

Many studies have shown that content marketing is an effective strategy when it comes to promoting your brand. It’s all about creating and distributing relevant and valuable content to attract and keep your target audience engaged. This strategy should be inscribed in your beauty Brand’s DNA. There are many ways of creating and sharing engaging, valuable, and insightful content. Some examples include;

Create highly engaging tutorials to teach your target consumers how they can successfully set up a skincare routine or even prepare home spa treatments. You can also create a newsletter subscriber list and send out valuable and engaging content to your current customers and potential ones. This is an effective way to keep them engaged and thinking about your brand. You can also send regular special promotions in case you’re offering any discounts.

Another effective strategy is to go live the broadcast your brand message in real-time on Facebook and other social media channels. Studies have shown that highly engaging videos are an easy way to boost organic reach without spending money on ads. Such less costly marketing strategies can help you maximize profits.

You can also provide expert guidance on various beauty challenges that people experience. An effective way of doing so is to interview experts from the natural beauty industry. Try to reach out to beauty influencers and bloggers to interview them and share that content with your target audience.

Find new clients through social listening.

You probably have heard about the social listening concept. It is the practice of monitoring your beauty brand online by following and analyzing online conversations where your brand is mentioned, its competitors, or products. It IS recommended to acquire reliable social listening software that can help you keep track of every time your brand is mentioned or any conversation about your services.

To get started, choose specific keywords that are relevant to your services, product, or brand—for example, skincare routine, your brand name, best cosmetics, and more. The tool will help you aggregate nearly all online threats and dimensions. This data can help you start new conversations with potential clients. When done right, social listening can drive sales and engagements.

Collaborate with reputable spas and hotels

Get more creative and roll out a holistic approach to cosmetics by partnering with other brands and tangential industries such as fashion, spas, and hotel companies. Such partnerships can help build credibility and trust and also open up you need distribution channels for your business. For example, partnering with a hotel open to business to a unique type of target clients. It increases referrals and other avenues where you can connect with new clients.


The beauty and cosmetic industry are highly competitive. By just owning a business with excellent products in this industry is enough. It’s important to work hard to create brand awareness and tell your brand story to your target audience.

Keep in mind that different aspects of video marketing strategy complement each other to deliver the desired results. For example, having great content for explainer videos and tutorials can help amplify the ROI for both content and video marketing. If you’re new to digital marketing, you may want to consult with an expert.