Marketing Tips to Attract New Clients to your Beauty Business

Marketing Tips to Attract New Clients to your Beauty Business

The beauty and cosmetic industry has been growing exponentially in the past half-decade. As of 2018, the global beauty and personal care industry was valued at billions of dollars, and this number has been growing exponentially in the past two years. Beauty brands and businesses are now facing a unique challenge, not just in the e-commerce industry, but with the evolution of consumer behavior in the wake of mobile devices and other technological advancements that characterize the 21st century.

The good news is that the digital world is taking the beauty industry to a more connected level. Today, it is easier than ever to connect with your target how old is globally through channels, platforms, and content. If you want to drive more sales, here have effective tips to help you attract and retain new clients to your beauty business.

Leverage the power of video marketing

Many studies have shown that video is increasingly becoming a popular trend for beauty brands and marketers. Using high-quality video editing tools like Spiel, you can successfully create highly engaging videos that resonate with your target audience.

According to professional digital marketers, a well-thought-out video marketing strategy can help beauty brands and businesses achieve their success goals. Online video is an excellent medium to attract more customers in the beauty and personal care industry. No matter the size of your business, you can still use videos to attract and retain clients.

Consumers need information, and this is your chance to use video to explicitly explain why your products are better than those of your competitors. In addition to promoting your products, it’s equally important to share actionable information and insights that address you are target consumers’ concerns and questions.

Build brand advocacy

One of the top ways to beauty brand advocacy is to create a community. Beauty and cosmetic companies can leverage the inner desire of the young generation to connect with brands, share their brand message with others, and become an integral part of the brand they resonate with. This is the main reason beauty brands must invest in creating communities of fans and their customers through social media and online forums.

It is critical that you find your beauty brand voice and focus on delivering your brand promise. Inspire your current clients to share their feedback, beauty tips, and inspirations within the community of created. You can also share special promotions and collaborate with other beauty experts to help consumers solve dear beauty-related challenges.

Keep in mind that your primary goal is to attract clients and strengthen their connection to your brand by creating lasting relationships. When done correctly, building brand advocacy can help your beauty business attract new clients and retain them.

The power of effective content marketing

Many studies have shown that content marketing is an effective strategy when it comes to promoting your brand. It’s all about creating and distributing relevant and valuable content to attract and keep your target audience engaged. This strategy should be inscribed in your beauty Brand’s DNA. There are many ways of creating and sharing engaging, valuable, and insightful content. Some examples include;

Create highly engaging tutorials to teach your target consumers how they can successfully set up a skincare routine or even prepare home spa treatments. You can also create a newsletter subscriber list and send out valuable and engaging content to your current customers and potential ones. This is an effective way to keep them engaged and thinking about your brand. You can also send regular special promotions in case you’re offering any discounts.

Another effective strategy is to go live the broadcast your brand message in real-time on Facebook and other social media channels. Studies have shown that highly engaging videos are an easy way to boost organic reach without spending money on ads. Such less costly marketing strategies can help you maximize profits.

You can also provide expert guidance on various beauty challenges that people experience. An effective way of doing so is to interview experts from the natural beauty industry. Try to reach out to beauty influencers and bloggers to interview them and share that content with your target audience.

Find new clients through social listening.

You probably have heard about the social listening concept. It is the practice of monitoring your beauty brand online by following and analyzing online conversations where your brand is mentioned, its competitors, or products. It IS recommended to acquire reliable social listening software that can help you keep track of every time your brand is mentioned or any conversation about your services.

To get started, choose specific keywords that are relevant to your services, product, or brand—for example, skincare routine, your brand name, best cosmetics, and more. The tool will help you aggregate nearly all online threats and dimensions. This data can help you start new conversations with potential clients. When done right, social listening can drive sales and engagements.

Collaborate with reputable spas and hotels

Get more creative and roll out a holistic approach to cosmetics by partnering with other brands and tangential industries such as fashion, spas, and hotel companies. Such partnerships can help build credibility and trust and also open up you need distribution channels for your business. For example, partnering with a hotel open to business to a unique type of target clients. It increases referrals and other avenues where you can connect with new clients.


The beauty and cosmetic industry are highly competitive. By just owning a business with excellent products in this industry is enough. It’s important to work hard to create brand awareness and tell your brand story to your target audience.

Keep in mind that different aspects of video marketing strategy complement each other to deliver the desired results. For example, having great content for explainer videos and tutorials can help amplify the ROI for both content and video marketing. If you’re new to digital marketing, you may want to consult with an expert.

The Relationship Between Poverty and Alcohol Abuse

The Relationship Between Poverty and Alcohol Abuse

The concept of poverty is a multi-faceted one. It’s not strictly tied to a lack of resources or material possessions — it can also be a deeply ingrained mentality among individuals who are exposed to a lower quality of life, a lack of access to essential amenities, or the result of income inequality in a community. Research on the society’s poor also suggest that poverty has a direct correlation with alcohol abuse and can often lead to more severe consequences on the already impoverished.

The Susceptibility of the Impoverished 

According to researchers, US states that tend to rank highly in crime, poverty, and lack of education are more susceptible to the problems of addiction or substance use disorders that affect a person’s mental and psychological well-being.

Even with the presence of reliable rehab centers in Alabama and other areas that experience high poverty incidence rates, not all individuals dealing with substance use disorders seek treatment for alcohol abuse and other conditions. This isn’t to say that the poorest in society tend to drink more—in fact, they may even drink less than individuals who don’t fall within the category of poverty. What puts them more at risk of suffering from alcoholism is their socioeconomic condition, which in turn leaves them vulnerable to the worst consequences of alcoholism.

One significant problem that individuals who experience poverty have to go through is a reduced resilience to combat health problems that are associated with heavy drinking. Because it’s common for the poorest in society to have weakened immune systems, the combined effect of alcohol misuse and the manifestation of chronic diseases can lead to serious illness, and even death.

There’s also the financial factor of problematic drinking. Households with low to middle income have more trouble controlling their spending if the bulk of the family’s budget goes to buying alcohol. This behavior can be caused by local peer pressure or by a dependency on the substance itself.

The Vicious Cycle of Alcoholism and Poverty 

Drinking by itself isn’t the problem, but in poor societies that are already suffering from scarce resources, alcohol can be a leading risk factor for death and disability. It is when these precious resources aren’t used for improving socioeconomic conditions that the cycle becomes harder to break.

There’s also the stigma of addiction that prevents many afflicted individuals from getting the help needed to break this cycle. The alcohol use disorder and accompanying poverty may have been a recurring problem of the family across generations, but help is not sought due to the fear of being made social outcasts if the addiction were made known to friends, family, and neighbors.

In such cases, treating the condition of poverty is unlikely to be effective if a full-blown addiction has not yet been addressed. The family unit may require group counseling first so everyone can play their part in preventing destructive behavior while also strengthening personal bonds. Overcoming the tethers of addiction can provide more freedom for each member of the family to engage in productive habits and pursuits, such as attaining a higher level of education and opting for a healthier lifestyle.

Individuals struggling with alcohol addiction are also prone to getting in trouble with the law. Theft, robbery, violence, rape, and destruction of private or public property are all too common occurences among those who drink heavily. Not only can these drain the individual’s financial resources due to the lawsuits and payment obligations that may come as a consequence of these actions, these can also hinder the individual’s chances of getting stable employment. As such, the cycle of alcoholism and poverty continues.

Comparisons with Higher Income Earners 

The correlation between heavy drinking and income is demonstrated in at least one study. Even though more individuals from groups that earn more and have attained a higher level of education were observed to consume alcohol, heavy drinking was more prevalent among the low income groups. The same study also shows that heavy drinking is not directly related to the individuals’ region of the residence, yet it focuses on the observable differences between the frequency and quantity of alcohol consumed by different income groups.

Alcohol Does More Harm Among the Poor 

Eating habits, smoking, and cultural norms can also have an impact on the poverty level of a community or specific individual, but the relationship with alcohol consistently revealed an increased vulnerability to harm among the poorest in society. Heavier drinking is especially harmful to those who have a manual occupation, have pre-existing health conditions, and lack adequate food and shelter.

If our goal is to eradicate poverty once and for all, it’s important to address the problems that contribute to the cycle, which includes alcoholism. Alcohol use disorder is already a complex condition to begin with, but through intervention, treatment, and rehabilitation, it is possible to get more people on the road to recovery and begin a life that offers more opportunities to move up, thrive, and be healthy.